NEWv2 — Smarter scoping, faster sending

Proposals,
written.
Invoices,
paid.

Propella is the AI back-office for freelancers who'd rather be making the work. Brief in. Polished proposal out. Stripe-paid invoice on the other side.

Start freearrow_forward
AKMRJLSP+
Joined this week by 312 freelancers. Rated 4.9 · free for the first 3 proposals.
auto_awesome
28s
Brief → Proposal
payments
$8,400
Paid via Stripe
trending_up
84%
Win rate
propella.app/p/aurora-q3
more_horiz
Your briefMarketing site for Aurora Coffee's Q3 relaunch. Need brand, 7 pages, Webflow. Budget around $8k, 4 weeks.
0.0s / 28s
Studio Maven
Aurora Coffee
Northbound
Filo Type Co.
Pith & Pollen
Halfwave Studio
Civic Forms
Lantern Health
Quietfeed
Vellum Press
Common Goods
Forge & Fern
Studio Maven
Aurora Coffee
Northbound
Filo Type Co.
Pith & Pollen
Halfwave Studio
Civic Forms
Lantern Health
Quietfeed
Vellum Press
Common Goods
Forge & Fern
28s
Average generation
$4.2M
Invoiced this year
84%
Median win rate
12,847
Proposals sent
02 / The product

The boring half
of the work, done.

Six tools welded into one calm workflow. No tab-juggling, no copy-paste, no “I’ll send the invoice tomorrow.”

AI Writer

Two lines of brief.
A proposal that reads like you wrote it.

Trained on 14,000 winning freelance proposals. It scopes, prices, and writes in your voice — you keep the keys.

PROPOSAL · PRO-0142
DRAFT
Aurora Coffee — Q3 brand relaunch
Prepared for Devon · 4-week engagement
Scope
Brand audit + competitive teardown$1,200
Hi-fi design — 7 templated screens$3,400
Webflow build with CMS handoff$2,800
Launch QA + analytics$1,000
Total$8,400.00
Invoicing

One click from accepted to paid.

Stripe Checkout link generated on send. We watch the webhook so you don't have to.

INV-0142PAID
Brand audit$2,800
Hi-fi design$2,400
Webflow build$2,000
Total$8,400.00
Analytics

Win rate, finally legible.

Win rate · last 7 months
78%arrow_upward+37 pts
vs. industry
32% avg
MarAprMayJunJulAugSep
Sent
142· 7 days
Avg. value
$6.8k+12%
Time to yes
2.4d−0.6d
Client portal

They open the link. You see it happen.

Read receipts, viewed-for, scroll depth. No more “just checking in” emails.

AC
Aurora CoffeeViewing
NS
Northbound StudioAccepted
FTC
Filo Type Co.Replied
03 / How it works

Brief on Monday.
Paid by Friday.

Three movements. The middle one is mostly us.

STEP 01 — ~10s

Sketch the brief.

Project type, budget, two-line description. We’ll ask follow-ups if you skip something important.

STEP 02 — 28s

Watch it write itself.

Scope, timeline, milestones, pricing, terms — streamed in. Inline-editable when it’s done.

STEP 03 — client side

Send. Accept. Invoice. Paid.

One link. Acceptance auto-converts to invoice. Stripe handles money. We handle reminders.

04 / Receipts

Quietly run by
people you’d hire.

Designers, devs, writers, consultants. Solo studios and side-hustles. About 4,200 of them.

“I used to spend a whole Sunday on proposals. Now I open Propella between calls, paste my notes, and the version it gives me is better than the one I’d have hand-written at 11pm.”
AK
Alex KerriganIndependent designer · Brooklyn
“The Stripe handoff alone is worth the subscription. Sent. Paid. Done. No chasing.”
MR
Maya RosalesFull-stack dev · Mexico City
“Win rate went from 41% to 78% in three months. The proposals just look serious.”
JL
Jules LavoieBrand consultant · Montreal
05 / Pricing

Priced like
a freelancer.

One flat number. No usage anxiety, no hidden seats.
Cancel from settings, not by emailing us.

MonthlyYearly
Free
For trying it out
$0
Start free
What's included
checkAI proposals3 / month
—Invoices + Stripe payments
—Custom branding
checkClient portal
—Analytics
checkTeam seats1 seat
⭐ Most Picked
Pro
For solo freelancers
$24/mo
Choose Proarrow_forward
What's included
checkAI proposalsUnlimited
checkInvoices + Stripe payments
checkCustom branding
checkClient portal
checkAnalyticsBasic
checkTeam seats1 seat
Studio
For small teams
$49/mo
Choose Studio
What's included
checkAI proposalsUnlimited
checkInvoices + Stripe payments
checkCustom branding
checkClient portal
checkAnalyticsAdvanced
checkTeam seats5 seats
PlanMonthly totalYearly totalYou save
Free$0$0—
Pro$288/yr$216/yrcheck_circle $72
Studio$588/yr$441/yrcheck_circle $147

All plans include a 14-day money-back guarantee · Cancel any time from Settings

06 / FAQ

Things people ask before they sign up.

Still curious? Email hello@propella.app. We answer ourselves — no helpdesk theatre.

Will the AI sound like a robot?

−
It learns your tone from past proposals and your settings (“warm”, “direct”, “studio voice”). The first one might need a 30-second edit. By the fifth, you’ll forget you didn’t write it.

What happens when a proposal gets accepted?

+
It converts to a draft invoice with the same line items, due date, and client. You review, hit Send, and Stripe Checkout takes it from there. We watch the webhook and mark it Paid the moment the money lands.

Can I use my own templates?

+
Yes — upload a winning proposal and Propella forks the structure. Sections, pricing patterns, language. Generations from then on use your shape, not ours.

What about taxes and currencies?

+
32 currencies, automatic tax via Stripe Tax if you enable it, manual rate per invoice if you don't. We don't file anything for you — that's on your accountant.

Is it just for designers?

+
About 40% designers, 30% devs, 20% writers and consultants, 10% other. If you scope work and send invoices, you'll find it useful.

Do you have a free plan?

+
Free for the first 3 proposals, no card. After that you pick a plan or stop using it — nothing breaks, nothing nags.
Last thing

Your next proposal
writes itself.

Three free generations. No card. About 90 seconds from now you’ll have one in your inbox.

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